**The Evolution of Work: IKEA Blazes a New Trail in Virtual Recruitment** In a groundbreaking move, IKEA UK and Ireland is shaking up the recruitment landscape by launching a gaming campaign on Roblox. Titled "Careers Done Different," this innovative initiative aims to attract a new generation of co-workers by merging virtual gaming with real-world employment opportunities. For the first time, IKEA is opening a virtual store in Roblox, dubbed "The Co-Worker Game." This immersive experience allows players to experience IKEA's unique approach to careers, where non-linear career journeys and lateral moves across departments are the norm. As of June 24th, 2024, IKEA will pay 10 selected players an hourly wage to work in this virtual store. This is a milestone moment in the evolution of work, as it blurs the lines between the physical and virtual worlds. So, what's in store for these lucky individuals? They'll be tasked with navigating the IKEA universe, engaging with other players, and completing various tasks to earn rewards. By doing so, they'll be contributing to the development of IKEA's digital presence and shaping the company's virtual recruitment strategy. The "Careers Done Different" campaign aims to entice the younger generation to explore the world of employment in a more interactive and exciting way. By entering this virtual realm, players will gain valuable work experience, develop essential skills, and have fun while doing it. Will you be one of the lucky 10 players to don the virtual apron and embark on this groundbreaking adventure? The virtual store is set to launch soon. Stay tuned for more updates as the conversation around virtual work takes center stage. **

The Evolution of Work: IKEA Blazes a New Trail in Virtual Recruitment

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In a groundbreaking move, IKEA UK and Ireland is shaking up the recruitment landscape by launching a gaming campaign on Roblox.

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For the first time, IKEA is opening a virtual store in Roblox, dubbed "The Co-Worker Game." This immersive experience allows players to experience IKEA's unique approach to careers, where non-linear career journeys and lateral moves across departments are the norm.

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