Published on: Tuesday, June 4, 2024

Unveiling the Power of YouGov: A Comprehensive Guide

What is YouGov?

YouGov is a pioneering online polling and market research company founded in 2000. With a global presence and a commitment to accuracy, YouGov has become the most quoted pollster worldwide, trusted by renowned brands to deliver reliable insights.

The YouGov Approach

At the heart of YouGov's success lies its innovative approach to data collection and analysis. By leveraging a vast network of research participants and employing advanced methodologies, YouGov provides clients with accurate and actionable data across various industries and sectors.

Election Predictions and YouGov Polls

YouGov has garnered a reputation for its accurate election predictions, notably in the 2017 UK General Election. While most pollsters projected large Conservative majorities, YouGov correctly forecasted a hung parliament, accurately predicting shock results in constituencies like Kensington and Canterbury.

YouGov Profiles and YouGov BrandIndex

YouGov offers a comprehensive suite of solutions, including YouGov Profiles, which provides in-depth consumer insights, and YouGov BrandIndex, a powerful tool for monitoring brand health and consumer perceptions.

Participate and Shape the News with YouGov

Beyond its research capabilities, YouGov empowers individuals to share their opinions and shape the news. By joining the YouGov community, participants can earn rewards while contributing to surveys on a wide range of topics, from politics and sports to entertainment and more.

Explore YouGov's Global Reach

With a presence in regions like the Middle East and North Africa (YouGov MENA), Singapore (YouGov Singapore), and Indonesia (YouGov Indonesia), YouGov offers localized insights and solutions tailored to specific markets and cultures.

Careers and Opportunities at YouGov

For those seeking dynamic career opportunities, YouGov provides a range of YouGov jobs across various departments, from research and data analysis to marketing and technology.

Shaping the Future of Market Research

As the world continues to evolve, YouGov remains at the forefront of market research, leveraging cutting-edge technologies and methodologies to deliver accurate and actionable insights. Whether you're a business seeking to understand consumer behavior, a government institution seeking public opinion data, or an individual interested in shaping the news, YouGov offers a comprehensive and reliable platform to explore what the world thinks.

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YouGov | What the world thinks

YouGov was founded in 2000, and is a pioneer of online polling. We take pride in our accuracy and we’re trusted by the world’s biggest brands to get it right, making us the most quoted pollster in the world. YouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to ...

YouGov

Join YouGov and participate in surveys on politics, sport, entertainment and more. Earn points that can be redeemed for cash or gift cards and help shape the news.

YouGov - Wikipedia

YouGov has used this approach around elections since. In the 2017 UK General Election, YouGov’s projection was an outlier. While most pollsters projected large Conservative majorities, YouGov correctly predicted a hung parliament. YouGov modelling rightly projected a number of shock results, including in Kensington and Canterbury.

YouGov Platform

YouGov Platform offers quick surveys and in-depth custom research to get the answers you need from your audience. Register to access over a million data points and monitor what your audience thinks about brands, campaigns and your competition.

YouGov Surveys: Self-serve | Survey Builder For Market Research

YouGov Surveys: Self-serve. Discover real answers, from real people in your target audience, no matter how niche, with our panel-powered survey building platform. Reach Gen Pop and granular audiences, to understand exactly what they think. With prices from £0.80p/$1.50 per survey complete, sign up now to get started!

About - YouGov

YouGov provides accurate data and insights into what the world thinks for companies, governments and institutions. With a large research network and a source of Living Data, YouGov helps clients plan, activate and track their marketing activities.

Market Research Solutions & Services - YouGov

Build a survey. 24/7 survey builder. General population and granular audiences. 2 million+ profiling variables. Prices start from £0.80p/$1.50 per survey complete. Available in: GB, US. Cannot be quoted or published in the media as a YouGov survey. Cannot be used for surveys about political issues or sensitive personal data. Research support.

YouGov

Join millions of others in sharing your opinion on politics, sport, entertainment and more. Start. What will I earn? How will I shape the news? How does YouGov work? Canada - English Change. Looking for enterprise solutions? YouGov for Business. Excellent - interesting surveys and good points and reward system.

YouGov Surveys: Serviced | Omnibus Research, RealTime Results

YouGov Surveys are part of an ever-growing source of constantly evolving, connected intelligence. We call it living data. Explore and research with Omnibus surveys, then easily connect to YouGov's other solutions; Plan your strategy, Activate campaigns, Track brand health and more. Our single-source, proprietary panel means you can Re-Contact ...